The social media world is growing and as a direct sales consultant, you are the perfect fit! Help your social media so it can help you.
Facebook is the “oldest” social media platform. It’s perfect for all around communication both visually and conversationally. The key being conversation. Facebook is an excellent source for on-going discussions and updates of your business and even your customers. You can create an internal community that encourages interaction between your customers- you can become their primary wine source. The general audience for Facebook is no longer reaching the younger crowd (the youngins are prefer that Snapchat app), this is an advantage for those in the 21+ industry. You don’t need to waste your time advertising to the wrong group, right?
Have you not yet created a business page? Check out the link below with step by step instructions.
Once you have your page set up, it’s time to get advertising! Invite your friends and family to like your page. If you are nervous about bombarding them with adverts- have no fear! By creating a business page you give them the opportunity to go like or unlike your page without cutting off all communication with that “unfriending” nonsense. They can even limit the number of posts that they would prefer to see. The goal is never to overwhelm your audience, BUT this is a friendly reminder that it’s okay to post more than once in a day!
So you have your core followers, now what? Make that page beautiful! No one wants to stare at something unattractive- we drink wine, let’s be honest. By posting clean (not too busy), fun photos you are building your brand- essentially your brand image. Including a photo of yourself is highly recommended. You are not a spammer but a human that has a legitament business selling delicious wine. It’s also a good idea to show off. You get to sell wine for your job. You are beautiful and thriving at life! You want others to join you so make it look like it is worth joining!
Now it’s time to encourage your friends and family to share your page. Let’s expand that networking pool! Don’t mush up your “call to action”. If you want more likes, ask for more likes. A simple post such as the one below is great.
“I am so excited to show you my Wine Decadence life! Please share my page so others can see how awesome this opportunity is. Wine tastes best with friends, don’t you think?”
What to post…what to post…
It’s no surprise that you should post specials and promos, but you also need to show off your personality. Got a wine joke? Share it. See a funny video? I want to watch it! Want to share something that has nothing to do with wine but you think others will enjoy? Go for it!
What’s the deal with hashtags?
Hashtags function as search machines! Unlike other social media platforms, Facebook hashtags aren’t used well. Instagram is the prime hashtag platform, but that will be discussed in a later blog. Using 2-3 hashtags on Facebook is ideal! If you can’t think of more than 1, don’t fret. These hashtags can help you but if you start using multiple irrelevant hashtags your post will not perform well with the algorithms AND your post will be muddy and look like spam to your followers. Lightly sprinkle the hashtags on Facebook!
You are on your way to sweet, sweet success! From this post, takeaway that you need to act like a human, not a machine for your own personal business. You will do your best selling by being genuine and authentic. You are also selling an experience. Have fun and invite others to join in!