Social Media Calendar

First things first, you all are doing an amazing job with social media. Your posts are engaging and fun- they’re also unique and match your personalities! You deserve a MAJOR cheers to that!

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Before this “posting life” gets overwhelming, we want to give you some tools to be proactive. There are many resources online but it never hurts to start with the original and one of my favorites, the Calendar.

Interested in creating a digital calendar? It’s great to have one for social media because it will travel with you. You can create your own using Microsoft Excel. I especially recommend that trusty friend. With Excel you have the freedom to create a calendar for all of your channels. You also can add notes and write as much as you want- not just the limited number of characters that you may be given. Check out this website for help:

http://www.wikihow.com/Create-a-Calendar-in-Microsoft-Excel

Using a google calendar is a great way to stay connected with your email and work. You can also share this calendar with multiple people. You need a google email to access this. Don’t have one? Here’s a link to start:

https://accounts.google.com/SignUp?service=mail&continue=https%3A%2F%2Fmail.google.com%2Fmail%2F&ltmpl=default

Once you have that set up, click on the 9 boxes on the right hand corner. Find the calendar in the third row and third column. You can create multiple calendars with Google! Here’s a link that can help you begin:

https://support.google.com/calendar/answer/37095?hl=en

Side note, having a second email is a great way for you to keep organized with work. Maintaining your gmail account for Wine Decadence information only will help lesson the clutter of those unnecessary emails like family updates and bills. (Just to clarify- that was a joke. Please talk to your family and pay your bills)

Set up goals for yourself. Challenge your strategy and experiment. As much science as there is behind social media marketing, there’s a lot of gray area. Be genuine and sell wine. Cheers!

 

 

 

 

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More than Selling

“I’m stumped and I don’t know what to post.”

Firestone Brick-2

Poster’s Block- we get it. Keeping up with social media has its highs and its lows. Some days you’ll feel like you’ve achieved it all and you know your audience like your best friend…other days you’ll wonder who your audience really is.  What to do? Be true to you! You don’t always need to be talking about wine… GASP! It’s true! Post about your life or your other interests. You can bring new people and customers to you that way.

Post Ideas That Are Not About Wine:

  1. Your Pet
  2. Decorating
  3. Outdoors
  4. Vacations
  5. Adventures
  6. Sports
  7. Hobbies (sewing, painting, chess…etc.)
  8. Aspirations
  9. Funny Quotes
  10. Beauty
  11. Technology
  12. Recipes
  13. Just how you feel!

 

It’s important to do this for two main reasons. One: you customers won’t get tired of seeing wine selling photos after wine selling photos. Two: you won’t get tired of social media. Remember to use relevant hashtags and to get creative.  You’ve got the power!

P.S. It’s not just about the Content

So you’ve been posting and hashtaging like nobody’s business, but your posts aren’t getting as many likes as you’ve hoped for…Unfortunately that’s because social media requires more effort than it looks. Posting on these saturated platforms does not cut it. You first and foremost need is to add social media to your if not daily, weekly (it pains me to write weekly because that is so little) job checklist.

Updating and interacting is crucial. If you abandon your business social media account you come across as either lazy or even incapable of managing that aspect of your business. If you no longer want to manage your account, you are better off deleting it. Of course, you will be loosing your audience and potential leads. In short, keep at it! It will pay off!!

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Why is it not working?

Here’s the killer question, have you been engaging your audience? This is not just asking questions in your captions. This means replying to others’ questions. You’ve got to give attention to get attention. This is VITAL for Instagram and Twitter success.

On all social media platforms, when your posts get comments and likes your posts will show up more frequently in searches. This is when we dive into the big world of algorithms. The tricky thing is that algorithms change so the tips and suggestions written today might not be as effective for next month. One thing is for sure- being active on social media (obviously in an appropriate manner) will HELP your business grow.

Here’s the backstory.

Facebook was the first to take on this world by storm (for social media). Facebook wanted to tailor what its users were seeing based on their wants and likes. Have you heard of targeted ads? This goes hand in hand. This is what can really stink for businesses. You can’t just hope that your posts will get attention because they look pretty. You actually have to find that targeted consumer, get their attention and toughest of all…maintain it. Facebook isn’t exactly, hmmm how should I say this…completely altruistic in this approach. Business are encouraged to pay for sponsored ads to expand their audience. Not to suggest that this bad, but it does mean money coming out of your pocket from a previously “free” platform. Smart Facebook, so very smart. Just as every industry follows the money, Instagram, Twitter and Pinterest have also jumped on that bandwagon and are riding it all the way to the bank.

What Do I Do?

The easiest way to play this game is to schedule social media into your routine. Grab your cup of coffee (let’s be real, glass of wine) and write a strategy. What does your audience like and how can you portray what you’re selling as a part of their desired life. Target your content. Got a hang of that? Great! Now find those customers or companies that share your interest and get commenting. I suggest your keep it genuine- no one likes a phony. Writing “Great Photo!” is a simple way to start this social media romance- strictly professional of course. In turn, you are likely to get comments on your photo! Woohoo! Your photo just raised in relevance for those audience members that you don’t have or even already have!

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Hold the Glass.

Yeah that’s right. You will not reach your entire audience with every post. These algorithms even do that. Have you noticed that you don’t see that one random relative’s posts of Facebook? This is what algorithms do. If you aren’t checking Uncle Randy’s profile or haven’t checked since the day you connected 3 years ago, you’re not what some would call a “Super Fan”. You’ve connected and have no interest in seeing another photo of Uncle Randy’s biggest catch from his previous fishing trip. Facebook understands you. Facebook also understands that people “like” pages and connect with people without really wanting to see each update. You as a business, need to take control of what algorithms can do for you. Attention is the most valuable treasure in marketing. We want your attention.

Well what’s the point?

Once you have gained a beautiful, nay, stunning audience- opportunities will be at your finger tips. Want to sell some extra wine with a discount. BOOM post a photo and watch your inbox. Become your own media outlet and make money during those slow summer months. You won’t even have to go to a wine tasting party! Keep at it and it will pay off.

Don’t Forget!

We want you to succeed! Follow us on social media and we will do our best to follow you. If we haven’t, send us a message. Cheers and happy posting!

Rose with Wine

Extra Reading:

https://www.forbes.com/sites/ajagrawal/2016/04/20/what-do-social-media-algorithms-mean-for-you/#15262c73a515

http://www.socialmediaexaminer.com/

 

 

 

 

 

Your Business on Facebook

Facebook

The social media world is growing and as a direct sales consultant, you are the perfect fit! Help your social media so it can help you.

Facebook is the “oldest” social media platform. It’s perfect for all around communication both visually and conversationally. The key being conversation. Facebook is an excellent source for on-going discussions and updates of your business and even your customers. You can create an internal community that encourages interaction between your customers- you can become their primary wine source. The general audience for Facebook is no longer reaching the younger crowd (the youngins are prefer that Snapchat app), this is an advantage for those in the 21+ industry. You don’t need to waste your time advertising to the wrong group, right?

Have you not yet created a business page? Check out the link below with step by step instructions.

https://blog.hootsuite.com/steps-to-create-a-facebook-business-page/

Once you have your page set up, it’s time to get advertising! Invite your friends and family to like your page. If you are nervous about bombarding them with adverts- have no fear! By creating a business page you give them the opportunity to go like or unlike your page without cutting off all communication with that “unfriending” nonsense. They can even limit the number of posts that they would prefer to see. The goal is never to overwhelm your audience, BUT this is a friendly reminder that it’s okay to post more than once in a day!

So you have your core followers, now what? Make that page beautiful! No one wants to stare at something unattractive- we drink wine, let’s be honest. By posting clean (not too busy), fun photos you are building your brand- essentially your brand image.  Including a photo of yourself is highly recommended. You are not a spammer but a human that has a legitament business selling delicious wine. It’s also a good idea to show off. You get to sell wine for your job. You are beautiful and thriving at life! You want others to join you so make it look like it is worth joining!

Now it’s time to encourage your friends and family to share your page. Let’s expand that networking pool! Don’t mush up your “call to action”. If you want more likes, ask for more likes. A simple post such as the one below is great.

“I am so excited to show you my Wine Decadence life! Please share my page so others can see how awesome this opportunity is. Wine tastes best with friends, don’t you think?”

What to post…what to post…

It’s no surprise that you should post specials and promos, but you also need to show off your personality. Got a wine joke? Share it. See a funny video? I want to watch it! Want to share something that has nothing to do with wine but you think others will enjoy? Go for it!

What’s the deal with hashtags?

Hashtags function as search machines! Unlike other social media platforms, Facebook hashtags aren’t used well. Instagram is the prime hashtag platform, but that will be discussed in a later blog. Using 2-3 hashtags on Facebook is ideal! If you can’t think of more than 1, don’t fret. These hashtags can help you but if you start using multiple irrelevant hashtags your post will not perform well with the algorithms AND your post will be muddy and look like spam to your followers. Lightly sprinkle the hashtags on Facebook!

You are on your way to sweet, sweet success! From this post, takeaway that you need to act like a human, not a machine for your own personal business. You will do your best selling by being genuine and authentic. You are also selling an experience. Have fun and invite others to join in!