Social Media Calendar

First things first, you all are doing an amazing job with social media. Your posts are engaging and fun- they’re also unique and match your personalities! You deserve a MAJOR cheers to that!

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Before this “posting life” gets overwhelming, we want to give you some tools to be proactive. There are many resources online but it never hurts to start with the original and one of my favorites, the Calendar.

Interested in creating a digital calendar? It’s great to have one for social media because it will travel with you. You can create your own using Microsoft Excel. I especially recommend that trusty friend. With Excel you have the freedom to create a calendar for all of your channels. You also can add notes and write as much as you want- not just the limited number of characters that you may be given. Check out this website for help:

http://www.wikihow.com/Create-a-Calendar-in-Microsoft-Excel

Using a google calendar is a great way to stay connected with your email and work. You can also share this calendar with multiple people. You need a google email to access this. Don’t have one? Here’s a link to start:

https://accounts.google.com/SignUp?service=mail&continue=https%3A%2F%2Fmail.google.com%2Fmail%2F&ltmpl=default

Once you have that set up, click on the 9 boxes on the right hand corner. Find the calendar in the third row and third column. You can create multiple calendars with Google! Here’s a link that can help you begin:

https://support.google.com/calendar/answer/37095?hl=en

Side note, having a second email is a great way for you to keep organized with work. Maintaining your gmail account for Wine Decadence information only will help lesson the clutter of those unnecessary emails like family updates and bills. (Just to clarify- that was a joke. Please talk to your family and pay your bills)

Set up goals for yourself. Challenge your strategy and experiment. As much science as there is behind social media marketing, there’s a lot of gray area. Be genuine and sell wine. Cheers!

 

 

 

 

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More than Selling

“I’m stumped and I don’t know what to post.”

Firestone Brick-2

Poster’s Block- we get it. Keeping up with social media has its highs and its lows. Some days you’ll feel like you’ve achieved it all and you know your audience like your best friend…other days you’ll wonder who your audience really is.  What to do? Be true to you! You don’t always need to be talking about wine… GASP! It’s true! Post about your life or your other interests. You can bring new people and customers to you that way.

Post Ideas That Are Not About Wine:

  1. Your Pet
  2. Decorating
  3. Outdoors
  4. Vacations
  5. Adventures
  6. Sports
  7. Hobbies (sewing, painting, chess…etc.)
  8. Aspirations
  9. Funny Quotes
  10. Beauty
  11. Technology
  12. Recipes
  13. Just how you feel!

 

It’s important to do this for two main reasons. One: you customers won’t get tired of seeing wine selling photos after wine selling photos. Two: you won’t get tired of social media. Remember to use relevant hashtags and to get creative.  You’ve got the power!

P.S. It’s not just about the Content

So you’ve been posting and hashtaging like nobody’s business, but your posts aren’t getting as many likes as you’ve hoped for…Unfortunately that’s because social media requires more effort than it looks. Posting on these saturated platforms does not cut it. You first and foremost need is to add social media to your if not daily, weekly (it pains me to write weekly because that is so little) job checklist.

Updating and interacting is crucial. If you abandon your business social media account you come across as either lazy or even incapable of managing that aspect of your business. If you no longer want to manage your account, you are better off deleting it. Of course, you will be loosing your audience and potential leads. In short, keep at it! It will pay off!!

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Why is it not working?

Here’s the killer question, have you been engaging your audience? This is not just asking questions in your captions. This means replying to others’ questions. You’ve got to give attention to get attention. This is VITAL for Instagram and Twitter success.

On all social media platforms, when your posts get comments and likes your posts will show up more frequently in searches. This is when we dive into the big world of algorithms. The tricky thing is that algorithms change so the tips and suggestions written today might not be as effective for next month. One thing is for sure- being active on social media (obviously in an appropriate manner) will HELP your business grow.

Here’s the backstory.

Facebook was the first to take on this world by storm (for social media). Facebook wanted to tailor what its users were seeing based on their wants and likes. Have you heard of targeted ads? This goes hand in hand. This is what can really stink for businesses. You can’t just hope that your posts will get attention because they look pretty. You actually have to find that targeted consumer, get their attention and toughest of all…maintain it. Facebook isn’t exactly, hmmm how should I say this…completely altruistic in this approach. Business are encouraged to pay for sponsored ads to expand their audience. Not to suggest that this bad, but it does mean money coming out of your pocket from a previously “free” platform. Smart Facebook, so very smart. Just as every industry follows the money, Instagram, Twitter and Pinterest have also jumped on that bandwagon and are riding it all the way to the bank.

What Do I Do?

The easiest way to play this game is to schedule social media into your routine. Grab your cup of coffee (let’s be real, glass of wine) and write a strategy. What does your audience like and how can you portray what you’re selling as a part of their desired life. Target your content. Got a hang of that? Great! Now find those customers or companies that share your interest and get commenting. I suggest your keep it genuine- no one likes a phony. Writing “Great Photo!” is a simple way to start this social media romance- strictly professional of course. In turn, you are likely to get comments on your photo! Woohoo! Your photo just raised in relevance for those audience members that you don’t have or even already have!

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Hold the Glass.

Yeah that’s right. You will not reach your entire audience with every post. These algorithms even do that. Have you noticed that you don’t see that one random relative’s posts of Facebook? This is what algorithms do. If you aren’t checking Uncle Randy’s profile or haven’t checked since the day you connected 3 years ago, you’re not what some would call a “Super Fan”. You’ve connected and have no interest in seeing another photo of Uncle Randy’s biggest catch from his previous fishing trip. Facebook understands you. Facebook also understands that people “like” pages and connect with people without really wanting to see each update. You as a business, need to take control of what algorithms can do for you. Attention is the most valuable treasure in marketing. We want your attention.

Well what’s the point?

Once you have gained a beautiful, nay, stunning audience- opportunities will be at your finger tips. Want to sell some extra wine with a discount. BOOM post a photo and watch your inbox. Become your own media outlet and make money during those slow summer months. You won’t even have to go to a wine tasting party! Keep at it and it will pay off.

Don’t Forget!

We want you to succeed! Follow us on social media and we will do our best to follow you. If we haven’t, send us a message. Cheers and happy posting!

Rose with Wine

Extra Reading:

https://www.forbes.com/sites/ajagrawal/2016/04/20/what-do-social-media-algorithms-mean-for-you/#15262c73a515

http://www.socialmediaexaminer.com/

 

 

 

 

 

Your Business on Instagram

Instagram

It’s a visual world, isn’t it? Imagine a world where people didn’t care about how things looked…back to reality yet? Looks are important and we want you to look GOOD!

Instagram is a visually dominant platform. Many Facebook users are adding Instagram to their social media regime – even some are dropping Facebook all together. Millennials are ruling the website…it’s time to grab their attention!

Before You Begin

When setting up an Instagram account, you have two options. You can set it up as a personal account or a business account. There are pros and cons to both. When you set up a business account you have analytic tools at your disposal. You can check how your posts are doing- reach, impressions, likes, saves and comments. You can even see the best posting times for your audience. Unfortunately, Instagram (just like Facebook) wants to best serve its audience and that means people don’t want to be sold to all the time. Your business page will not be as “favored.” This means algorithms won’t be as beneficial…if people are searching for wine and you’re not the top wine company, personal pages will show up before you.

Still Doesn’t Make Sense

If the algorithm talk still doesn’t makes sense to you, don’t worry. We will be featuring future blogs that explain this in more depth. In short, business pages don’t show up as well as personal pages when people are searching. The benefit of a business account is the analytics (free) the con is sacrifices potential customers. Most businesses are willing to take that hit- but since this is your business that depends on who you are…a personal page is likely to be better for you because you want it to be about YOU! You are the brand and therefore the face of your business. Not convinced? Check out the links below once you have had time to decide.

Here’s how you can set up your business account:

https://business.instagram.com/getting-started/#get-a-business-profile

Here’s how you can set up your personal account:

https://help.instagram.com/182492381886913

Now what?

You need to have this app downloaded on your phone. If you don’t want to pay for special programs that often require contracts for payment… keep it on your phone for FREE! You cannot post on your computer for Instagram (for free). Hootsuite offers a free level of posting but it still requires you to have the app on your phone. If there is a particular time you want to post, it will send you a text with the image and caption that you scheduled.

http://www.hootsuite.com

But How Should I Post?

Great photos, of course! Post photos that you think others want to look at! Quotes and jokes are also great ways to draw an audience. Show that you are fun and having fun. Do not overwhelm your images with text! This defeats the purpose of Instagram. Remember, post photos that YOU like.

Don’t miss opportunities with captions. Just using hashtags will get you temporary followers. Instagram is a strange place because of this. There are some Instagram users that will follow you and wait for you to follow them back. Then they will unfollow you. These leads are meaningless. If you wake up on day with 30 followers then fall to 10 by the end of the day- don’t fret. Those 20 were just wasting your time…wasting their own time really.

Use those hashtags! Just like in Facebook article, hashtags are great tools for you to expand your audience. Click here if you need a refresher.

On Instagram hashtags are golden. You will want to use multiple relevant hashtags. Hashtags featuring what is seen in the photo and what you write in your caption. A common successful number is 11 hashtags.

The little BIG things

  1. Include your website in your bio!
  2. Don’t always be selling… that’s right. We said it. You don’t always need to be promoting wines. In fact, if you do you will get some people annoyed.
  3. Do NOT over post. They are tons of articles out there that say you should post at lest 5x a day. This is for accounts that has tens of thousands of followers. Once again this is an algorithm situation. Your posts will show up multiple times to the same people so do NOT overwhelm them.
  4. Try new things! Social media is changing on the daily. Take a little risk. Change up your hashtags. Post a headshot. You do you.
  5. Be consistent. Do Not abandon your social media account. An account that is not updated is worse than no account at all. At the very least, post 1x a week.
  6. Make it about you! Use your amazing personality. Find your niche in the social media world.
  7. Follow us! @winedecadence We will do our best to follow you. If we don’t, send us a message on Instagram.