Social Media Calendar

First things first, you all are doing an amazing job with social media. Your posts are engaging and fun- they’re also unique and match your personalities! You deserve a MAJOR cheers to that!

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Before this “posting life” gets overwhelming, we want to give you some tools to be proactive. There are many resources online but it never hurts to start with the original and one of my favorites, the Calendar.

Interested in creating a digital calendar? It’s great to have one for social media because it will travel with you. You can create your own using Microsoft Excel. I especially recommend that trusty friend. With Excel you have the freedom to create a calendar for all of your channels. You also can add notes and write as much as you want- not just the limited number of characters that you may be given. Check out this website for help:

http://www.wikihow.com/Create-a-Calendar-in-Microsoft-Excel

Using a google calendar is a great way to stay connected with your email and work. You can also share this calendar with multiple people. You need a google email to access this. Don’t have one? Here’s a link to start:

https://accounts.google.com/SignUp?service=mail&continue=https%3A%2F%2Fmail.google.com%2Fmail%2F&ltmpl=default

Once you have that set up, click on the 9 boxes on the right hand corner. Find the calendar in the third row and third column. You can create multiple calendars with Google! Here’s a link that can help you begin:

https://support.google.com/calendar/answer/37095?hl=en

Side note, having a second email is a great way for you to keep organized with work. Maintaining your gmail account for Wine Decadence information only will help lesson the clutter of those unnecessary emails like family updates and bills. (Just to clarify- that was a joke. Please talk to your family and pay your bills)

Set up goals for yourself. Challenge your strategy and experiment. As much science as there is behind social media marketing, there’s a lot of gray area. Be genuine and sell wine. Cheers!

 

 

 

 

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It’s a Marathon not a Sprint

Consistency is key. Social media is a marathon NOT a sprint.

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You need to develop the relationship between you and your audience. In order to do that, you need to be there. All good- no GREAT,  relationships rely on communication. Just as referenced in the algorithm article, commenting and responding to other people’s posts is essential. Put yourself out there, have some fun! Make this a daily chore. You will not have a successful run on social media if you post everything in one day and comment like crazy on other’s posts. Take it slowly and grow.

Develop a Strategy

Create a calendar and scheduling system for yourself. It’s a great idea to block out two times during the day to check your social media- early morning and evening. Ever confused or have nothing to post? Post about your experience, tell a story, or even make it a commenting day! It is a waste of time to stay in your corner on social media- it would be called antisocial media, right? There are varying statistics available about when you will see results from social media. A reoccurring number is… 6 months! You cannot fit all of 6 months work in a day. Write out your schedule and experiment with your hashtags! Remember, we are your biggest fans!