Social Media Calendar

First things first, you all are doing an amazing job with social media. Your posts are engaging and fun- they’re also unique and match your personalities! You deserve a MAJOR cheers to that!

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Before this “posting life” gets overwhelming, we want to give you some tools to be proactive. There are many resources online but it never hurts to start with the original and one of my favorites, the Calendar.

Interested in creating a digital calendar? It’s great to have one for social media because it will travel with you. You can create your own using Microsoft Excel. I especially recommend that trusty friend. With Excel you have the freedom to create a calendar for all of your channels. You also can add notes and write as much as you want- not just the limited number of characters that you may be given. Check out this website for help:

http://www.wikihow.com/Create-a-Calendar-in-Microsoft-Excel

Using a google calendar is a great way to stay connected with your email and work. You can also share this calendar with multiple people. You need a google email to access this. Don’t have one? Here’s a link to start:

https://accounts.google.com/SignUp?service=mail&continue=https%3A%2F%2Fmail.google.com%2Fmail%2F&ltmpl=default

Once you have that set up, click on the 9 boxes on the right hand corner. Find the calendar in the third row and third column. You can create multiple calendars with Google! Here’s a link that can help you begin:

https://support.google.com/calendar/answer/37095?hl=en

Side note, having a second email is a great way for you to keep organized with work. Maintaining your gmail account for Wine Decadence information only will help lesson the clutter of those unnecessary emails like family updates and bills. (Just to clarify- that was a joke. Please talk to your family and pay your bills)

Set up goals for yourself. Challenge your strategy and experiment. As much science as there is behind social media marketing, there’s a lot of gray area. Be genuine and sell wine. Cheers!

 

 

 

 

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More than Selling

“I’m stumped and I don’t know what to post.”

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Poster’s Block- we get it. Keeping up with social media has its highs and its lows. Some days you’ll feel like you’ve achieved it all and you know your audience like your best friend…other days you’ll wonder who your audience really is.  What to do? Be true to you! You don’t always need to be talking about wine… GASP! It’s true! Post about your life or your other interests. You can bring new people and customers to you that way.

Post Ideas That Are Not About Wine:

  1. Your Pet
  2. Decorating
  3. Outdoors
  4. Vacations
  5. Adventures
  6. Sports
  7. Hobbies (sewing, painting, chess…etc.)
  8. Aspirations
  9. Funny Quotes
  10. Beauty
  11. Technology
  12. Recipes
  13. Just how you feel!

 

It’s important to do this for two main reasons. One: you customers won’t get tired of seeing wine selling photos after wine selling photos. Two: you won’t get tired of social media. Remember to use relevant hashtags and to get creative.  You’ve got the power!

Your Business on Twitter

Twitter

Tweeting is not just for the birds. It’s time to get talking and sharing. Unlike Instagram, Twitter is conversation heavy. Articles, fun (not necessarily esthetically pleasing) photos are welcomed!

Create your non-business Twitter page here:

http://www.twitter.com

Create your business Twitter page here:

https://business.twitter.com/en/basics/create-a-twitter-business-profile.html

Wondering which one you should make? Click here for the explanation of business vs. non-business accounts in the You Business on Instagram blog.

How Does One Twitter?

Twitter is awesome for getting your company name out there- quickly. Unlike Instagram and Facebook, looking pretty isn’t that important. Humor and intellect are key. Twitter encourages interaction between accounts while sharing your thoughts/opinions. A great way to get started is to follow accounts that you like or that are in your industry.

What to Tweet…

Tweet photos from your parties, tweet your website, tweet your favorite products, Tweet like no one is watching! This platform is IDEAL for real time marketing. It’s also a great search engine. Need some article inspiration to post on your Facebook? Twitter is packed full with great wine content. Some of our favorite accounts include:

@WineEnthusiast

@WineSpectator

Hashtags

Hashtags on Twitter are important but too will not help you. Use no more than two hashtags. Make sure they are relevant and you are good to GO! Always experiment with your hashtags- you can expand your audience quickly if you take on that challenge.

Follow us and we will do our best to follow and retweet you! Send us a message on Twitter if we haven’t yet. Tweet ya later!