YOUR Wine

If you haven’t heard, the Novella wines were made just for YOU. That’s right, Wine Decadence tailored. The Novella Symphony, Dolce Blanco and Dolce Rosso are exclusive and customized…Where else does that happen?!

Wine and watercolor

Wine Decadence works closely with the team at Foley Family Wines to select the best, most unique and amazing wines possible. We scour the extensive list of wines available from more that 70 wineries around the world to bring our customers exceptional wines at exceptional value. Foley Family Wines produces high quality wines that exceed expectations at every price point. At Wine Decadence, out goal is to carry wines that excite our customers and are harder to find. While occasionally, one may see a wine that we carry at a local retailer, at Wine Decadence, we typically avoid the larger production wines that are heavily distributed to the masses at retailers across the country. Our wines fall into the following categories:

Exclusive

Wine Decadence Exclusive wines are wines that we worked with the winemakers and team at Foley Family Wines to leverage a Foley Family Wines Brand, while developing wines specific to our customers’ tastes. The wines are developed by Foley Family Winemakers using grapes hand selected from select Foley Family Wineries to create the flavor profiles specific for our customers’ palates. These wines are only available through Wine Decadence.

Our current Exclusive wine brand is Novella and include:

Novella Symphony 2016

Novella Dolce Blanco 2016

Novella Dolce Rosso 2016

Allocated

An allocated wine is a wine that is created by Foley Family Winemakers as part of their regular annual production. A combination of confidence in the future of Wine Decadence and the enthusiasm for these wines allowed Wine Decadence to obtain a commitment that these wines can be committed to only Wine Decadence. Once a wine isallocated, no one else may purchase these wines. This could be a specific vintage or the entire varietal from that winery. When first allocated, the wine may be seen for a short time in select locations, but they will not be able to be restocked by anyone except Wine Decadence. Sometimes, these will be limited time offerings.

Our current allocated wines are:

EOS Hermes Valley Port

Foley & Johnson Rose

EOS Central Coast Rose

Grove Mill Pinot Noir

Guenoc Lake County Cabernet Sauvignon (also allocated to Ruth’s Chris)

Foley Johnson STEEL Chardonnay

Direct to Consumer (DTC)

A Direct to Consumer wine is a wine that is created by Foley Family winemakers with the intent to only sell at the winery’s tasting room or through the Foley Food and Wine Society Club Membership. Because of the confidence in the future of Wine Decadence, we are allowed access to some these wines that our customers have specifically requested. These are intentionally small production wines and we are honored to have access to these.

Our current DTC wines are:

Sebastiani Symphony

Two Sisters Pinot Noir

Kuleto Rosato

Merus Cabernet Sauvignon

Sebastiani Cherryblock Cabernet Sauvignon

Firestone Proximity 26

 

Past hits from the Direct to Consumer Category include:

EOS Muscat Canelli

Sebastiani Dolcino Rosso

Firestone Gewürztraminer

Regional

The remainder of our wines fall into the regional distribution category. These are Foley Family Wines that are typically only available in select stores in select regions of the country. We monitor this closely and work with the team at Foley Family Wines to bring these wines into living rooms across the country.

 

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Social Media Calendar

First things first, you all are doing an amazing job with social media. Your posts are engaging and fun- they’re also unique and match your personalities! You deserve a MAJOR cheers to that!

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Before this “posting life” gets overwhelming, we want to give you some tools to be proactive. There are many resources online but it never hurts to start with the original and one of my favorites, the Calendar.

Interested in creating a digital calendar? It’s great to have one for social media because it will travel with you. You can create your own using Microsoft Excel. I especially recommend that trusty friend. With Excel you have the freedom to create a calendar for all of your channels. You also can add notes and write as much as you want- not just the limited number of characters that you may be given. Check out this website for help:

http://www.wikihow.com/Create-a-Calendar-in-Microsoft-Excel

Using a google calendar is a great way to stay connected with your email and work. You can also share this calendar with multiple people. You need a google email to access this. Don’t have one? Here’s a link to start:

https://accounts.google.com/SignUp?service=mail&continue=https%3A%2F%2Fmail.google.com%2Fmail%2F&ltmpl=default

Once you have that set up, click on the 9 boxes on the right hand corner. Find the calendar in the third row and third column. You can create multiple calendars with Google! Here’s a link that can help you begin:

https://support.google.com/calendar/answer/37095?hl=en

Side note, having a second email is a great way for you to keep organized with work. Maintaining your gmail account for Wine Decadence information only will help lesson the clutter of those unnecessary emails like family updates and bills. (Just to clarify- that was a joke. Please talk to your family and pay your bills)

Set up goals for yourself. Challenge your strategy and experiment. As much science as there is behind social media marketing, there’s a lot of gray area. Be genuine and sell wine. Cheers!

 

 

 

 

It’s a Marathon not a Sprint

Consistency is key. Social media is a marathon NOT a sprint.

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You need to develop the relationship between you and your audience. In order to do that, you need to be there. All good- no GREAT,  relationships rely on communication. Just as referenced in the algorithm article, commenting and responding to other people’s posts is essential. Put yourself out there, have some fun! Make this a daily chore. You will not have a successful run on social media if you post everything in one day and comment like crazy on other’s posts. Take it slowly and grow.

Develop a Strategy

Create a calendar and scheduling system for yourself. It’s a great idea to block out two times during the day to check your social media- early morning and evening. Ever confused or have nothing to post? Post about your experience, tell a story, or even make it a commenting day! It is a waste of time to stay in your corner on social media- it would be called antisocial media, right? There are varying statistics available about when you will see results from social media. A reoccurring number is… 6 months! You cannot fit all of 6 months work in a day. Write out your schedule and experiment with your hashtags! Remember, we are your biggest fans!

P.S. It’s not just about the Content

So you’ve been posting and hashtaging like nobody’s business, but your posts aren’t getting as many likes as you’ve hoped for…Unfortunately that’s because social media requires more effort than it looks. Posting on these saturated platforms does not cut it. You first and foremost need is to add social media to your if not daily, weekly (it pains me to write weekly because that is so little) job checklist.

Updating and interacting is crucial. If you abandon your business social media account you come across as either lazy or even incapable of managing that aspect of your business. If you no longer want to manage your account, you are better off deleting it. Of course, you will be loosing your audience and potential leads. In short, keep at it! It will pay off!!

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Why is it not working?

Here’s the killer question, have you been engaging your audience? This is not just asking questions in your captions. This means replying to others’ questions. You’ve got to give attention to get attention. This is VITAL for Instagram and Twitter success.

On all social media platforms, when your posts get comments and likes your posts will show up more frequently in searches. This is when we dive into the big world of algorithms. The tricky thing is that algorithms change so the tips and suggestions written today might not be as effective for next month. One thing is for sure- being active on social media (obviously in an appropriate manner) will HELP your business grow.

Here’s the backstory.

Facebook was the first to take on this world by storm (for social media). Facebook wanted to tailor what its users were seeing based on their wants and likes. Have you heard of targeted ads? This goes hand in hand. This is what can really stink for businesses. You can’t just hope that your posts will get attention because they look pretty. You actually have to find that targeted consumer, get their attention and toughest of all…maintain it. Facebook isn’t exactly, hmmm how should I say this…completely altruistic in this approach. Business are encouraged to pay for sponsored ads to expand their audience. Not to suggest that this bad, but it does mean money coming out of your pocket from a previously “free” platform. Smart Facebook, so very smart. Just as every industry follows the money, Instagram, Twitter and Pinterest have also jumped on that bandwagon and are riding it all the way to the bank.

What Do I Do?

The easiest way to play this game is to schedule social media into your routine. Grab your cup of coffee (let’s be real, glass of wine) and write a strategy. What does your audience like and how can you portray what you’re selling as a part of their desired life. Target your content. Got a hang of that? Great! Now find those customers or companies that share your interest and get commenting. I suggest your keep it genuine- no one likes a phony. Writing “Great Photo!” is a simple way to start this social media romance- strictly professional of course. In turn, you are likely to get comments on your photo! Woohoo! Your photo just raised in relevance for those audience members that you don’t have or even already have!

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Hold the Glass.

Yeah that’s right. You will not reach your entire audience with every post. These algorithms even do that. Have you noticed that you don’t see that one random relative’s posts of Facebook? This is what algorithms do. If you aren’t checking Uncle Randy’s profile or haven’t checked since the day you connected 3 years ago, you’re not what some would call a “Super Fan”. You’ve connected and have no interest in seeing another photo of Uncle Randy’s biggest catch from his previous fishing trip. Facebook understands you. Facebook also understands that people “like” pages and connect with people without really wanting to see each update. You as a business, need to take control of what algorithms can do for you. Attention is the most valuable treasure in marketing. We want your attention.

Well what’s the point?

Once you have gained a beautiful, nay, stunning audience- opportunities will be at your finger tips. Want to sell some extra wine with a discount. BOOM post a photo and watch your inbox. Become your own media outlet and make money during those slow summer months. You won’t even have to go to a wine tasting party! Keep at it and it will pay off.

Don’t Forget!

We want you to succeed! Follow us on social media and we will do our best to follow you. If we haven’t, send us a message. Cheers and happy posting!

Rose with Wine

Extra Reading:

https://www.forbes.com/sites/ajagrawal/2016/04/20/what-do-social-media-algorithms-mean-for-you/#15262c73a515

http://www.socialmediaexaminer.com/

 

 

 

 

 

Your Business on Twitter

Twitter

Tweeting is not just for the birds. It’s time to get talking and sharing. Unlike Instagram, Twitter is conversation heavy. Articles, fun (not necessarily esthetically pleasing) photos are welcomed!

Create your non-business Twitter page here:

http://www.twitter.com

Create your business Twitter page here:

https://business.twitter.com/en/basics/create-a-twitter-business-profile.html

Wondering which one you should make? Click here for the explanation of business vs. non-business accounts in the You Business on Instagram blog.

How Does One Twitter?

Twitter is awesome for getting your company name out there- quickly. Unlike Instagram and Facebook, looking pretty isn’t that important. Humor and intellect are key. Twitter encourages interaction between accounts while sharing your thoughts/opinions. A great way to get started is to follow accounts that you like or that are in your industry.

What to Tweet…

Tweet photos from your parties, tweet your website, tweet your favorite products, Tweet like no one is watching! This platform is IDEAL for real time marketing. It’s also a great search engine. Need some article inspiration to post on your Facebook? Twitter is packed full with great wine content. Some of our favorite accounts include:

@WineEnthusiast

@WineSpectator

Hashtags

Hashtags on Twitter are important but too will not help you. Use no more than two hashtags. Make sure they are relevant and you are good to GO! Always experiment with your hashtags- you can expand your audience quickly if you take on that challenge.

Follow us and we will do our best to follow and retweet you! Send us a message on Twitter if we haven’t yet. Tweet ya later!

 

 

 

 

Your Business on Facebook

Facebook

The social media world is growing and as a direct sales consultant, you are the perfect fit! Help your social media so it can help you.

Facebook is the “oldest” social media platform. It’s perfect for all around communication both visually and conversationally. The key being conversation. Facebook is an excellent source for on-going discussions and updates of your business and even your customers. You can create an internal community that encourages interaction between your customers- you can become their primary wine source. The general audience for Facebook is no longer reaching the younger crowd (the youngins are prefer that Snapchat app), this is an advantage for those in the 21+ industry. You don’t need to waste your time advertising to the wrong group, right?

Have you not yet created a business page? Check out the link below with step by step instructions.

https://blog.hootsuite.com/steps-to-create-a-facebook-business-page/

Once you have your page set up, it’s time to get advertising! Invite your friends and family to like your page. If you are nervous about bombarding them with adverts- have no fear! By creating a business page you give them the opportunity to go like or unlike your page without cutting off all communication with that “unfriending” nonsense. They can even limit the number of posts that they would prefer to see. The goal is never to overwhelm your audience, BUT this is a friendly reminder that it’s okay to post more than once in a day!

So you have your core followers, now what? Make that page beautiful! No one wants to stare at something unattractive- we drink wine, let’s be honest. By posting clean (not too busy), fun photos you are building your brand- essentially your brand image.  Including a photo of yourself is highly recommended. You are not a spammer but a human that has a legitament business selling delicious wine. It’s also a good idea to show off. You get to sell wine for your job. You are beautiful and thriving at life! You want others to join you so make it look like it is worth joining!

Now it’s time to encourage your friends and family to share your page. Let’s expand that networking pool! Don’t mush up your “call to action”. If you want more likes, ask for more likes. A simple post such as the one below is great.

“I am so excited to show you my Wine Decadence life! Please share my page so others can see how awesome this opportunity is. Wine tastes best with friends, don’t you think?”

What to post…what to post…

It’s no surprise that you should post specials and promos, but you also need to show off your personality. Got a wine joke? Share it. See a funny video? I want to watch it! Want to share something that has nothing to do with wine but you think others will enjoy? Go for it!

What’s the deal with hashtags?

Hashtags function as search machines! Unlike other social media platforms, Facebook hashtags aren’t used well. Instagram is the prime hashtag platform, but that will be discussed in a later blog. Using 2-3 hashtags on Facebook is ideal! If you can’t think of more than 1, don’t fret. These hashtags can help you but if you start using multiple irrelevant hashtags your post will not perform well with the algorithms AND your post will be muddy and look like spam to your followers. Lightly sprinkle the hashtags on Facebook!

You are on your way to sweet, sweet success! From this post, takeaway that you need to act like a human, not a machine for your own personal business. You will do your best selling by being genuine and authentic. You are also selling an experience. Have fun and invite others to join in!