Wine and Cheese Pairing

National Wine and Cheese day is July 25th this year and we want you to be prepared.  This is seriously delicious business. It’s also all about balance and really, at the end of the day…it’s about what you like. Shall we begin?

 

Wine and Cheese

Sparkling Wine & Dry Whites: Creamy buttery cheese such as brie is a great match for sparkling wines like Piccini Prosecco and Dry Whites like Lincourt Courtney’s Chardonnay. The bright acidity of these wines do not complete with the richness of soft cheese like sweeter, smoother wines would. Brie pulls out the layers of flavors in the wine emphasizing the vivid tastes.

Crisp Whites: Goat Cheese is delicious with crisp whites such as Sauvignon Blanc. The fruity dry whites wonderfully compliment the tangy cheeses. Feta and Four Graces Pinot Gris push and pull sweet and savory tones.

Fruit-Forward Reds: A smoky cheese like gouda brings out the deeper flavors of rich pinot noirs like the Firestone Pinot Noir. The wine’s earthy quality supports the cheese’s richer taste while the fruit accents brings out fruit tastes in the cheese as well.

Dry and Bold Reds: Sharp, cheddar cheeses are great matches for bold Cabernet Sauvignons such as the Three Rivers Cabernet Sauvignon. Merlot pairs wonderfully with blue cheeses as well. If you’re looking for zest and tang, this is the where you should be!

Check out this detailed chart for more information!  http://www.gourmetsleuth.com/features/wine-cheese-pairing-guide

 

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Strawberry Lime Dessert by Lisanne Gray

Strawberry Lime Dessert

Ingredients:

Strawberry Lime Desert Mix

Sour Cream

Cool Whip

Nilla Waffers

Strawberries

Instructions:

Mix together the Stawberry Lime Dessert Mix with 1 cup of Sour Cream and 1 Tub of Cool Whip in a bowl. Line circular and shallow serving bowl (a pie plate works best!) with Nilla Waffers. Add Dessert Mix. Line the bowl with Nilla Waffers and add sliced strawberries on top.

YUM! Thank you so much for your recipe, Lisanne!

 

 

More than Selling

“I’m stumped and I don’t know what to post.”

Firestone Brick-2

Poster’s Block- we get it. Keeping up with social media has its highs and its lows. Some days you’ll feel like you’ve achieved it all and you know your audience like your best friend…other days you’ll wonder who your audience really is.  What to do? Be true to you! You don’t always need to be talking about wine… GASP! It’s true! Post about your life or your other interests. You can bring new people and customers to you that way.

Post Ideas That Are Not About Wine:

  1. Your Pet
  2. Decorating
  3. Outdoors
  4. Vacations
  5. Adventures
  6. Sports
  7. Hobbies (sewing, painting, chess…etc.)
  8. Aspirations
  9. Funny Quotes
  10. Beauty
  11. Technology
  12. Recipes
  13. Just how you feel!

 

It’s important to do this for two main reasons. One: you customers won’t get tired of seeing wine selling photos after wine selling photos. Two: you won’t get tired of social media. Remember to use relevant hashtags and to get creative.  You’ve got the power!

Hashtags 101

If you’ve checked out the other articles on Facebook, Twitter and Instagram you have a general feel of what hashtags do and how they operate. We want to condense this information into one blog so you can read and reread this as many times as you’d like. We’ve been told it is an enchanting bedtime story.

Hashtag Blog

Hashtags are a search engines’ best friends. They link documents/posts/text/photos together. When you type “#morewine” this categorizes that post/comment with every other post/comment with that same hashtag. When people are browsing the internet and searching for that hashtag- there you are! We encourage you to create your own hashtag. Maybe something like, “#yournamewine” or “wdyourname”. This makes it easier for you to find what customers/followers want you to see. Don’t forget to use general or broad hashtags too. You need to get discovered somehow! Timing is important. If you have an old post and edit it to have hashtags, you will not be doing yourself any favors. If you want to add hashtags do so in the comments. Your post/photo will no longer be relevant with the edited caption.

Different platforms call for different hashtags…here we go:

Twitter: Sprinkle your hashtags on Twitter! You do not need to use many because Twitter uses all of your words in its search engines. Want to tweet about wine but don’t have enough characters to hashtag all that you want? Don’t sweat it. Your “unhashtaged” words will be picked up anyway. Limit your hashtags to 1-2 per post.

Facebook: The moderate hashtag platform. Using hashtags on Facebook is more effective than Twitter but don’t go crazy. Having an overload of hashtags looks messy and doesn’t mean that your post will be ranked best fit for the certain hashtag. Ranked? Just like Google Searches, the pages that come up after you click enter are ranked in relevancy. In short, be creative but keep it genuine! 1-4 hashtags is a healthy range for Facebook.

Instagram: Hashtag Heaven! This platform works amazingly for hashtags. The best number floating out there for each post is 11. Experiment and test out some new ones every post. You never know what someone will be searching for.

Do not overload on hashtags- your rank will drop in searches!