Wine and Cheese Pairing

National Wine and Cheese day is July 25th this year and we want you to be prepared.  This is seriously delicious business. It’s also all about balance and really, at the end of the day…it’s about what you like. Shall we begin?

 

Wine and Cheese

Sparkling Wine & Dry Whites: Creamy buttery cheese such as brie is a great match for sparkling wines like Piccini Prosecco and Dry Whites like Lincourt Courtney’s Chardonnay. The bright acidity of these wines do not complete with the richness of soft cheese like sweeter, smoother wines would. Brie pulls out the layers of flavors in the wine emphasizing the vivid tastes.

Crisp Whites: Goat Cheese is delicious with crisp whites such as Sauvignon Blanc. The fruity dry whites wonderfully compliment the tangy cheeses. Feta and Four Graces Pinot Gris push and pull sweet and savory tones.

Fruit-Forward Reds: A smoky cheese like gouda brings out the deeper flavors of rich pinot noirs like the Firestone Pinot Noir. The wine’s earthy quality supports the cheese’s richer taste while the fruit accents brings out fruit tastes in the cheese as well.

Dry and Bold Reds: Sharp, cheddar cheeses are great matches for bold Cabernet Sauvignons such as the Three Rivers Cabernet Sauvignon. Merlot pairs wonderfully with blue cheeses as well. If you’re looking for zest and tang, this is the where you should be!

Check out this detailed chart for more information!  http://www.gourmetsleuth.com/features/wine-cheese-pairing-guide

 

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YOUR Wine

If you haven’t heard, the Novella wines were made just for YOU. That’s right, Wine Decadence tailored. The Novella Symphony, Dolce Blanco and Dolce Rosso are exclusive and customized…Where else does that happen?!

Wine and watercolor

Wine Decadence works closely with the team at Foley Family Wines to select the best, most unique and amazing wines possible. We scour the extensive list of wines available from more that 70 wineries around the world to bring our customers exceptional wines at exceptional value. Foley Family Wines produces high quality wines that exceed expectations at every price point. At Wine Decadence, out goal is to carry wines that excite our customers and are harder to find. While occasionally, one may see a wine that we carry at a local retailer, at Wine Decadence, we typically avoid the larger production wines that are heavily distributed to the masses at retailers across the country. Our wines fall into the following categories:

Exclusive

Wine Decadence Exclusive wines are wines that we worked with the winemakers and team at Foley Family Wines to leverage a Foley Family Wines Brand, while developing wines specific to our customers’ tastes. The wines are developed by Foley Family Winemakers using grapes hand selected from select Foley Family Wineries to create the flavor profiles specific for our customers’ palates. These wines are only available through Wine Decadence.

Our current Exclusive wine brand is Novella and include:

Novella Symphony 2016

Novella Dolce Blanco 2016

Novella Dolce Rosso 2016

Allocated

An allocated wine is a wine that is created by Foley Family Winemakers as part of their regular annual production. A combination of confidence in the future of Wine Decadence and the enthusiasm for these wines allowed Wine Decadence to obtain a commitment that these wines can be committed to only Wine Decadence. Once a wine isallocated, no one else may purchase these wines. This could be a specific vintage or the entire varietal from that winery. When first allocated, the wine may be seen for a short time in select locations, but they will not be able to be restocked by anyone except Wine Decadence. Sometimes, these will be limited time offerings.

Our current allocated wines are:

EOS Hermes Valley Port

Foley & Johnson Rose

EOS Central Coast Rose

Grove Mill Pinot Noir

Guenoc Lake County Cabernet Sauvignon (also allocated to Ruth’s Chris)

Foley Johnson STEEL Chardonnay

Direct to Consumer (DTC)

A Direct to Consumer wine is a wine that is created by Foley Family winemakers with the intent to only sell at the winery’s tasting room or through the Foley Food and Wine Society Club Membership. Because of the confidence in the future of Wine Decadence, we are allowed access to some these wines that our customers have specifically requested. These are intentionally small production wines and we are honored to have access to these.

Our current DTC wines are:

Sebastiani Symphony

Two Sisters Pinot Noir

Kuleto Rosato

Merus Cabernet Sauvignon

Sebastiani Cherryblock Cabernet Sauvignon

Firestone Proximity 26

 

Past hits from the Direct to Consumer Category include:

EOS Muscat Canelli

Sebastiani Dolcino Rosso

Firestone Gewürztraminer

Regional

The remainder of our wines fall into the regional distribution category. These are Foley Family Wines that are typically only available in select stores in select regions of the country. We monitor this closely and work with the team at Foley Family Wines to bring these wines into living rooms across the country.

 

P.S. It’s not just about the Content

So you’ve been posting and hashtaging like nobody’s business, but your posts aren’t getting as many likes as you’ve hoped for…Unfortunately that’s because social media requires more effort than it looks. Posting on these saturated platforms does not cut it. You first and foremost need is to add social media to your if not daily, weekly (it pains me to write weekly because that is so little) job checklist.

Updating and interacting is crucial. If you abandon your business social media account you come across as either lazy or even incapable of managing that aspect of your business. If you no longer want to manage your account, you are better off deleting it. Of course, you will be loosing your audience and potential leads. In short, keep at it! It will pay off!!

Foley Rose Trio.png

Why is it not working?

Here’s the killer question, have you been engaging your audience? This is not just asking questions in your captions. This means replying to others’ questions. You’ve got to give attention to get attention. This is VITAL for Instagram and Twitter success.

On all social media platforms, when your posts get comments and likes your posts will show up more frequently in searches. This is when we dive into the big world of algorithms. The tricky thing is that algorithms change so the tips and suggestions written today might not be as effective for next month. One thing is for sure- being active on social media (obviously in an appropriate manner) will HELP your business grow.

Here’s the backstory.

Facebook was the first to take on this world by storm (for social media). Facebook wanted to tailor what its users were seeing based on their wants and likes. Have you heard of targeted ads? This goes hand in hand. This is what can really stink for businesses. You can’t just hope that your posts will get attention because they look pretty. You actually have to find that targeted consumer, get their attention and toughest of all…maintain it. Facebook isn’t exactly, hmmm how should I say this…completely altruistic in this approach. Business are encouraged to pay for sponsored ads to expand their audience. Not to suggest that this bad, but it does mean money coming out of your pocket from a previously “free” platform. Smart Facebook, so very smart. Just as every industry follows the money, Instagram, Twitter and Pinterest have also jumped on that bandwagon and are riding it all the way to the bank.

What Do I Do?

The easiest way to play this game is to schedule social media into your routine. Grab your cup of coffee (let’s be real, glass of wine) and write a strategy. What does your audience like and how can you portray what you’re selling as a part of their desired life. Target your content. Got a hang of that? Great! Now find those customers or companies that share your interest and get commenting. I suggest your keep it genuine- no one likes a phony. Writing “Great Photo!” is a simple way to start this social media romance- strictly professional of course. In turn, you are likely to get comments on your photo! Woohoo! Your photo just raised in relevance for those audience members that you don’t have or even already have!

3 rose glasses

Hold the Glass.

Yeah that’s right. You will not reach your entire audience with every post. These algorithms even do that. Have you noticed that you don’t see that one random relative’s posts of Facebook? This is what algorithms do. If you aren’t checking Uncle Randy’s profile or haven’t checked since the day you connected 3 years ago, you’re not what some would call a “Super Fan”. You’ve connected and have no interest in seeing another photo of Uncle Randy’s biggest catch from his previous fishing trip. Facebook understands you. Facebook also understands that people “like” pages and connect with people without really wanting to see each update. You as a business, need to take control of what algorithms can do for you. Attention is the most valuable treasure in marketing. We want your attention.

Well what’s the point?

Once you have gained a beautiful, nay, stunning audience- opportunities will be at your finger tips. Want to sell some extra wine with a discount. BOOM post a photo and watch your inbox. Become your own media outlet and make money during those slow summer months. You won’t even have to go to a wine tasting party! Keep at it and it will pay off.

Don’t Forget!

We want you to succeed! Follow us on social media and we will do our best to follow you. If we haven’t, send us a message. Cheers and happy posting!

Rose with Wine

Extra Reading:

https://www.forbes.com/sites/ajagrawal/2016/04/20/what-do-social-media-algorithms-mean-for-you/#15262c73a515

http://www.socialmediaexaminer.com/

 

 

 

 

 

Your Business on Twitter

Twitter

Tweeting is not just for the birds. It’s time to get talking and sharing. Unlike Instagram, Twitter is conversation heavy. Articles, fun (not necessarily esthetically pleasing) photos are welcomed!

Create your non-business Twitter page here:

http://www.twitter.com

Create your business Twitter page here:

https://business.twitter.com/en/basics/create-a-twitter-business-profile.html

Wondering which one you should make? Click here for the explanation of business vs. non-business accounts in the You Business on Instagram blog.

How Does One Twitter?

Twitter is awesome for getting your company name out there- quickly. Unlike Instagram and Facebook, looking pretty isn’t that important. Humor and intellect are key. Twitter encourages interaction between accounts while sharing your thoughts/opinions. A great way to get started is to follow accounts that you like or that are in your industry.

What to Tweet…

Tweet photos from your parties, tweet your website, tweet your favorite products, Tweet like no one is watching! This platform is IDEAL for real time marketing. It’s also a great search engine. Need some article inspiration to post on your Facebook? Twitter is packed full with great wine content. Some of our favorite accounts include:

@WineEnthusiast

@WineSpectator

Hashtags

Hashtags on Twitter are important but too will not help you. Use no more than two hashtags. Make sure they are relevant and you are good to GO! Always experiment with your hashtags- you can expand your audience quickly if you take on that challenge.

Follow us and we will do our best to follow and retweet you! Send us a message on Twitter if we haven’t yet. Tweet ya later!

 

 

 

 

Your Business on Instagram

Instagram

It’s a visual world, isn’t it? Imagine a world where people didn’t care about how things looked…back to reality yet? Looks are important and we want you to look GOOD!

Instagram is a visually dominant platform. Many Facebook users are adding Instagram to their social media regime – even some are dropping Facebook all together. Millennials are ruling the website…it’s time to grab their attention!

Before You Begin

When setting up an Instagram account, you have two options. You can set it up as a personal account or a business account. There are pros and cons to both. When you set up a business account you have analytic tools at your disposal. You can check how your posts are doing- reach, impressions, likes, saves and comments. You can even see the best posting times for your audience. Unfortunately, Instagram (just like Facebook) wants to best serve its audience and that means people don’t want to be sold to all the time. Your business page will not be as “favored.” This means algorithms won’t be as beneficial…if people are searching for wine and you’re not the top wine company, personal pages will show up before you.

Still Doesn’t Make Sense

If the algorithm talk still doesn’t makes sense to you, don’t worry. We will be featuring future blogs that explain this in more depth. In short, business pages don’t show up as well as personal pages when people are searching. The benefit of a business account is the analytics (free) the con is sacrifices potential customers. Most businesses are willing to take that hit- but since this is your business that depends on who you are…a personal page is likely to be better for you because you want it to be about YOU! You are the brand and therefore the face of your business. Not convinced? Check out the links below once you have had time to decide.

Here’s how you can set up your business account:

https://business.instagram.com/getting-started/#get-a-business-profile

Here’s how you can set up your personal account:

https://help.instagram.com/182492381886913

Now what?

You need to have this app downloaded on your phone. If you don’t want to pay for special programs that often require contracts for payment… keep it on your phone for FREE! You cannot post on your computer for Instagram (for free). Hootsuite offers a free level of posting but it still requires you to have the app on your phone. If there is a particular time you want to post, it will send you a text with the image and caption that you scheduled.

http://www.hootsuite.com

But How Should I Post?

Great photos, of course! Post photos that you think others want to look at! Quotes and jokes are also great ways to draw an audience. Show that you are fun and having fun. Do not overwhelm your images with text! This defeats the purpose of Instagram. Remember, post photos that YOU like.

Don’t miss opportunities with captions. Just using hashtags will get you temporary followers. Instagram is a strange place because of this. There are some Instagram users that will follow you and wait for you to follow them back. Then they will unfollow you. These leads are meaningless. If you wake up on day with 30 followers then fall to 10 by the end of the day- don’t fret. Those 20 were just wasting your time…wasting their own time really.

Use those hashtags! Just like in Facebook article, hashtags are great tools for you to expand your audience. Click here if you need a refresher.

On Instagram hashtags are golden. You will want to use multiple relevant hashtags. Hashtags featuring what is seen in the photo and what you write in your caption. A common successful number is 11 hashtags.

The little BIG things

  1. Include your website in your bio!
  2. Don’t always be selling… that’s right. We said it. You don’t always need to be promoting wines. In fact, if you do you will get some people annoyed.
  3. Do NOT over post. They are tons of articles out there that say you should post at lest 5x a day. This is for accounts that has tens of thousands of followers. Once again this is an algorithm situation. Your posts will show up multiple times to the same people so do NOT overwhelm them.
  4. Try new things! Social media is changing on the daily. Take a little risk. Change up your hashtags. Post a headshot. You do you.
  5. Be consistent. Do Not abandon your social media account. An account that is not updated is worse than no account at all. At the very least, post 1x a week.
  6. Make it about you! Use your amazing personality. Find your niche in the social media world.
  7. Follow us! @winedecadence We will do our best to follow you. If we don’t, send us a message on Instagram.

 

 

Your Business on Facebook

Facebook

The social media world is growing and as a direct sales consultant, you are the perfect fit! Help your social media so it can help you.

Facebook is the “oldest” social media platform. It’s perfect for all around communication both visually and conversationally. The key being conversation. Facebook is an excellent source for on-going discussions and updates of your business and even your customers. You can create an internal community that encourages interaction between your customers- you can become their primary wine source. The general audience for Facebook is no longer reaching the younger crowd (the youngins are prefer that Snapchat app), this is an advantage for those in the 21+ industry. You don’t need to waste your time advertising to the wrong group, right?

Have you not yet created a business page? Check out the link below with step by step instructions.

https://blog.hootsuite.com/steps-to-create-a-facebook-business-page/

Once you have your page set up, it’s time to get advertising! Invite your friends and family to like your page. If you are nervous about bombarding them with adverts- have no fear! By creating a business page you give them the opportunity to go like or unlike your page without cutting off all communication with that “unfriending” nonsense. They can even limit the number of posts that they would prefer to see. The goal is never to overwhelm your audience, BUT this is a friendly reminder that it’s okay to post more than once in a day!

So you have your core followers, now what? Make that page beautiful! No one wants to stare at something unattractive- we drink wine, let’s be honest. By posting clean (not too busy), fun photos you are building your brand- essentially your brand image.  Including a photo of yourself is highly recommended. You are not a spammer but a human that has a legitament business selling delicious wine. It’s also a good idea to show off. You get to sell wine for your job. You are beautiful and thriving at life! You want others to join you so make it look like it is worth joining!

Now it’s time to encourage your friends and family to share your page. Let’s expand that networking pool! Don’t mush up your “call to action”. If you want more likes, ask for more likes. A simple post such as the one below is great.

“I am so excited to show you my Wine Decadence life! Please share my page so others can see how awesome this opportunity is. Wine tastes best with friends, don’t you think?”

What to post…what to post…

It’s no surprise that you should post specials and promos, but you also need to show off your personality. Got a wine joke? Share it. See a funny video? I want to watch it! Want to share something that has nothing to do with wine but you think others will enjoy? Go for it!

What’s the deal with hashtags?

Hashtags function as search machines! Unlike other social media platforms, Facebook hashtags aren’t used well. Instagram is the prime hashtag platform, but that will be discussed in a later blog. Using 2-3 hashtags on Facebook is ideal! If you can’t think of more than 1, don’t fret. These hashtags can help you but if you start using multiple irrelevant hashtags your post will not perform well with the algorithms AND your post will be muddy and look like spam to your followers. Lightly sprinkle the hashtags on Facebook!

You are on your way to sweet, sweet success! From this post, takeaway that you need to act like a human, not a machine for your own personal business. You will do your best selling by being genuine and authentic. You are also selling an experience. Have fun and invite others to join in!

 

 

 

 

 

Consultant Spotlight, Jeffrey Jurist

 

Meet one of our newest Consultants, Jeffrey Jurist. He started on May 25th, National Wine Day- how fitting!

J Jurist

What made you choose Wine Decadence?

I have always wanted to do direct sales but could never find anything that spoke to me.  I love entertaining and having friends over.  This is basically an opportunity to do this all the time and meet new people.  I enjoy wine and would love to share this with everyone.  There are other companies I found doing this, and some would have had more support locally.  However, I feel the opportunity to get in on the ground floor in my area and to be mentored by great people. I have already spoken to Anna and Tiffany [they] were just too good.  Additionally, the $399 Kit with 26 wines this month was too good to turnaround.  I don’t plan on flopping but even if I did, I have all that wine, so I figured what do I have to lose.

What have been the best parts of being a part of Wine Decadence?

I just joined, but so far everyone has been very friendly and helpful.  Milissa and I seem to be asking the same questions and I am watching her stuff for ideas as well.  I am just trying to learn as much as possible and I hope to have many tastings scheduled very soon.

What are your goals for your business?

I am a dreamer, but I want to be realistic.  At first, I just want to work hard and do my best to get started and build.  Ideally, I would like to eventually be the go-to person in Texas with a very large network of Wine Decadence Consultants.  Perhaps have our own warehouse here one day from a corporate perspective due to all the business.  There are so many festivals in Austin, we could represent the company at these festivals, and help this company succeed to the highest levels.  This will benefit me, the company, and hopefully my large network of consultants.  At first, though I just want to hit the fast start and hopefully have 2 or 3 recruits as well by the end of my 60 days.

What is your favorite wine?

Like music and food, I really enjoy any and all kinds as long as they are good.  I do really enjoy I nice oaky Pinot Noir though.

Which wine best matches your personality and why?

I would say a Reisling.  I am a very friendly person, willing to chat with strangers. You could say I am sweet like a lot of Rieslings.

What would you tell someone that is considering a Wine Decadence business?

I would tell them to go for it.  If you ever look at these bigger Direct Sales companies and wonder how certain people are making a living it is because they likely started early on in the company and helped build it.  The opportunity is there.